Your Privacy Rights
LEXUS OF LINCOLN ONLINE PRIVACY STATEMENT
Effective Date May 9, 2012.
Table of Contents
- Your Acceptance of Our Privacy Statement
- Changes to This Privacy Statement
- Information We Collect
- How We Use the Information We Collect
- Sharing of Information
- Information We Receive From Third Parties
- Your Choices and Access to Your Information
- Advertising/Behavioral Targeting; How to Opt-Out
- Children's Privacy
- Security of Your Information
- Link to Other Websites
- Consent to Processing and Transfer of Information
- How to Contact Us
Your Acceptance of Our Privacy Statement
By using this Website, you signify your acceptance of this Privacy Statement. If you do not agree with the manner in which we handle data as described in this Statement, please do not use this site.
Changes to This Privacy Statement
We will post changes to this online statement and update the effective date when this statement is updated.
Last updated May 9, 2012
Information We Collect
Information You Provide to Us
You can visit the Sites to read and learn about our products, without telling us who you are and without revealing any personally identifiable information. However, to use certain features or to participate in any special programs, you may need to provide certain personal information.
The Sites may ask you to provide information that could reasonably be used to contact you or to identify you personally (such as your name, e-mail address, telephone number, or home address ("Personal Information"). For example, Lexus may collect Personal Information when you register on the Sites, request information, submit comments or participate in sweepstakes, contests, games, special events, promotions, blogs and chats, and surveys ("Programs") or other feature of the Sites, or otherwise communicate or interact with us. The Sites may also ask you to provide other information about yourself, such as demographic information (gender, zip code, age, etc.) or certain information about your preferences and interests. If we combine demographic or other information we collect about you with Personal Information about you, we will treat the combined information as Personal Information. If you do not want your Personal Information collected, please do not submit it.
Blogs and Public Areas: Please remember that blogs are public areas on the Sites and chat rooms may be public areas on the Sites. Any information posted in these areas can be viewed by other visitors or Internet users. You should not upload or post Personal Information in these public areas. Lexus of Lincoln is not responsible or liable in any way for the Personal Information posted to or transmitted through these public areas.
Information We Collect Automatically
Whenever you visit or interact with the Sites, Lexus of Lincoln, as well as any third-party publishers or websites and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Sites are accessed and used ("Usage Information"). Usage Information may include, in part, browser type, operating system, the page served, the time, and the preceding page views. This statistical data provides us with information about the use of the Sites, such as how many visitors visit a specific page on the Sites, how long they stay on that page, and which hyperlinks, if any, they "click" on. This information helps us keep our website fresh and interesting to our visitors and tailor content to a visitor's interests. Usage Information is generally non-identifying, but if Lexus of Lincoln associates it with you as a specific and identifiable person, Lexus of Lincoln treats it as Personal Information.
Lexus of Lincoln also automatically collects your IP address or other unique identifier ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sites. A Device Identifier is a number that is automatically assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier.
The tracking technologies used on the Sites to collect Usage Information, including Device Identifiers, may include, without limitation:
Cookies: Cookies are data files placed on a Device when it is used to visit the Sites. Lexus of Lincoln, or our third-party advertising service providers, may place cookies or similar files on your Device for security purposes, to tailor our communications with you, facilitate site navigation and to personalize your experience while visiting our Sites. Cookies allow us to collect technical and navigational information, such as browser type, time spent on our Sites and pages visited. Cookies and other tracking technologies allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Sites; and determine the correlation between Lexus purchasers and the sites they visit. If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your Lexus of Lincoln account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Pixel tags: A pixel tag is a transparent graphic image, sometimes called a web beacon, clear GIFs or tracking beacon, placed on a web page or in an e-mail, which indicates that a page or e-mail has been viewed. In addition, a pixel tag may tell your browser to get content from another server. In order to ensure the safekeeping of your information, network advertising companies and publishers are not permitted to directly collect Personal Information on our Sites.
How We Use the Information We Collect
Lexus of Lincoln uses the information we collect about and from you for a variety of business purposes, including for example, to: respond to your questions and requests such as requests for product information, new vehicle information alerts, and brochures; advise you of important safety-related information; enable you to participate in promotional activities, or other Programs; provide you with access to certain services, areas and features of the Sites; verify your identity; communicate with you about your account and activities on the Sites and, in our discretion, changes to any Lexus policy; tailor content, advertisements, and offers we serve you; improve the Sites; process applications and transactions; for internal business purposes; and for purposes disclosed at the time you provide your Personal Information or otherwise with your consent.
Sharing of Information
Third Parties Providing Services On Our Behalf: In order to carry out your requests, to make various features, services and materials available to you through the Sites, and to respond to your inquiries, we may share your Personal Information, or Usage Information with third parties that perform functions on our behalf (or on behalf of our partners), such as companies or individuals that: host or operate our Sites; analyze data; provide customer service; sponsors or other third parties that participate in or administer our Programs or provide marketing assistance.
Surveys: We may ask you to provide certain demographic information (such as your gender and zip code) when we conduct surveys on the Sites. We may use the information that you submit, including your responses to the survey questions, for the purposes identified to you prior to your participation in the survey. In some cases, we may publish the results of the survey, but will do so only as aggregate information and you will not be individually identified. As we may be conducting certain surveys with our business partners or other third parties, we may also share the anonymized results of those surveys with those third parties, but we will not share Personal Information.
Lexus Enform Safety Connect: If you have a Lexus Enform Safety Connect Subscription Agreement, we collect Personal Information necessary to meet your requests and may use your Personal Information to facilitate your usage of the Lexus Enform Safety Connect Service to which you subscribe. We may share your information with our business partners to assist us in fulfilling your requests.
Information We Receive From Third Parties
Lexus of Lincoln may receive information about you from third parties. For example, if you are on another website and you opt-in to receive information from Lexus of Lincoln, that website will forward to us your e-mail address and other information about you so that we may contact you as requested. You may also choose to participate in a third-party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third-party website) through which you allow us to collect (or the third party to share) information about you, including Personal Information. In addition, we may receive information about you if other users of a third party web site give us access to their profiles and you are one of their "connections" or information about you is otherwise accessible through your "connections" web page, profile page, or similar page on a social networking or other third-party website or interactive service.
Your Choices and Access to Your Information
The Sites give you choices. If you choose to receive e-mails from us about products and other information, we strive to keep your Personal Information updated and accurate.
If you provided Lexus with Personal Information through the Owners section of Lexus.com, you may review and update that information by clicking on the Owners link on the homepage of Lexus.com, registering or logging in and then clicking on "Update Profile."
If you are an Owner who subscribes to the Lexus owner e-mail list, you can access the Preferences page and change your user profile or unsubscribe from the Lexus of Lincoln e-mail list. For users who are not currently registered on our owner site, please call Customer Satisfaction at 1-800-25-LEXUS to opt out from receiving e-mail communications from Lexus. If you receive an e-mail, you may opt-out anytime by following the opt out instructions provided in the e-mail you receive.
If you are participating in a Program, you may be able to access and update the information you provided as part of your participation in the Program. Please see the section of the Sites concerning the specific Program to determine if you are able to access your information and how to do so.
In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Sites. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.
Advertising/Behavioral Targeting; How to Opt-Out
Lexus of Lincoln licenses technology to serve advertisements on its own Sites and within its content as that content is served across the Internet. In addition, Lexus of Lincoln may use third-party ad networks, publishers and other entities to serve advertisements and third-party analytics vendors to evaluate and provide us with information about the use of the Sites and viewing of our content. We do not share Personal Information with these third parties, but ad network providers, data providers, publishers and other media related companies, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your Device and they may otherwise collect or have access to information about you, including Usage Information. We and they may target advertisements for products and services in which you might be interested based on your visits to both the Sites and other websites. We and they may use a variety of companies to serve advertisements.
If you prefer to not receive targeted advertising, you can opt out of some network advertising programs that use your information. To do so please visit the NAI Opt-Out Page. Please note that even if you choose to remove your information (opt-out), you will still see advertisements while you're browsing online. However the advertisements you see may be less relevant to you and your interests. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
The Sites are not intended for children under the age of 13. Lexus does not knowingly collect Personal Information from children that young. If you are under the age of 13, please do not submit your e-mail address or any other Personal Information to us through the Sites.
Security of Your Information
We use certain reasonable security measures to help protect your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Sites and provide us with your information at your own risk.
Beware of Phishing Scams: There have been noticeable increases in the number of suspicious e-mails claiming that the e-mail recipient has won a Lexus lottery or other promotion. Sometimes the e-mail claims that the recipient has won a new Lexus IS. In order to claim the prize, the e-mail asks that Personal Information be sent to a Hotmail™ or Yahoo™ e-mail address. Samples of these hoax e-mails can be found at this website.
This type of e-mail solicitation is known commonly as a "phishing" scam, with the primary objective being to obtain one's personal information. This information can then be utilized to steal a person's identity. For example, a "Lexus Lottery" phishing scam is often sent from Chinese (.cn), German (.de) or British (.co.uk) addresses, but can originate from anywhere and look very official even to the most savvy of Internet users. Lexus of Lincoln will never ask you to send passwords, login names, Social Security numbers, or other personal information through e-mail or U.S. mail, fax or text message. If you receive an e-mail or letter by U.S. mail, fax or text message from Lexus asking you to update your credit card information, do not respond: this is a phishing scam. Recipients of suspicious e-mail like this should delete the message from their inbox and, if possible, update their e-mail filter settings to block e-mails from the e-mail address being used. The Federal Trade Commission and the Antiphishing Workgroup are also good sources of information about these types of security threats and how they may be reported to the authorities.
Link to Other Websites
How to Contact Us
To contact us with a question, call us at 1-888-274-0245 or mail your inquiry to:
Lexus of Lincoln
6500 Telluride Drive
Lincoln, NE 68521